The Institutional Advancement Office, which oversees the development, marketing, and alumni relations functions for ASU-Beebe and its campuses, is located in the Ruth Couch Center on the corner of Palm and Iowa Street. The building was constructed by The National Youth Administration in 1930's during the Depression Era and has served the campus as the library, the student center, and the bookstore. The building was named in 2006 for Dr. Ruth Couch, retired faculty/administrator and generous contributor to the institution.
The mission of the Institutional Advancement Office is to engage the community, create ongoing support for the campuses and students, and keep our constituents informed of the institution's impact on the communities. Our office accomplished these goals through friend and fund raising; timely and accurate media and public affairs; and coordination of campus-wide marketing efforts.