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Director of Marketing and Public Relations
Published: June 13 2017

Keith Moore of Jacksonville has been named Executive Director of Marketing and Public Relations at Arkansas State University-Beebe.


Moore holds the rank of Lieutenant Colonel in the Arkansas Air National Guard and has served as a senior public affairs officer for the Adjutant General at the Joint Force Headquarters for the past 11 years. His duties have included implementation of strategic communications, management of crisis communication, and maintaining brand awareness.  Previously, Moore also served as the Marketing and Administrative Support Services Coordinator for BKD, LLP, a public accounting firm.


Moore received a bachelor’s degree in News Journalism from Arkansas State University and a master’s degree in Media Communications from Webster University. He is also certified in FEMA as the Public Affairs Officer, and is experienced in interagency coordination for crisis event management.


As Executive Director of Marketing and Public Relations, Moore will be responsible for the planning, development, and implementation of all of the university’s marketing strategies, communications, and public relations activities and provide oversight of branding and support materials and services in the areas of marketing, communication, and public relations.


Associate Vice Chancellor of Institutional Advancement, Rose Mary Jackson, stated “We are pleased to welcome Keith Moore to our university and the ASU System. He brings many years of experience in strategic communications and media relations, as well as brand and image development.”


For more information about ASU-Beebe and its programs, call (501) 882-3600, or visit the ASU-Beebe website at www.asub.edu.


Founded in 1927, Arkansas State University-Beebe is an operationally separate, two-year institution of the Arkansas State University System.  With campuses located in Beebe, Heber Springs, Searcy, the Little Rock Air Force Base, and online, the university offers associate degrees, certificates, and non-credit training for business and industry.  The Beebe campus also collaborates with Arkansas State, a four-year university in Jonesboro, to offer baccalaureate and graduate degrees on the Beebe campus. ASU-Beebe is nationally recognized by the Aspen Institute for student success rates.